Kindness Travels

Kindness Travels is a campaign encouraging all road users to bring back the courtesy wave – a wave or a nod of the head, to acknowledge another driver’s courtesy and your appreciation of it. The aim is for mainstream media to engage the community as 3^rd party road safety ambassadors.

To empower all road users to take ownership of courtesy on the roads, creating a sense of unity and respect amongst motorists, motorcyclists, bike riders and pedestrians – Kindness Travels.

This is about the media not only delivering the messages but owning them and maximising the reach to their audience networks.

It utilises a multi-media approach across television, radio, press digital and out-of-home advertising.  This activity will be embellished by editorial, socially enhanced activities, cut-through/engaging content and other broadcast initiatives.